K-POP ROAD Station
K-POP Station:
K-POP ROAD Main Station
Myeongdong UNESCO Street, located in the heart of Seoul's iconic commercial district and a central hub for global tourists, especially the main spot in front of the Myeongdong Theater, is one of the most symbolic streets in Korea, attracting hundreds of thousands of people daily. It plays a key role as a practical base for K-content and is expected to inject new vitality into the Myeongdong commercial area.
Global K-POP Road “Hot-Spot 10”
K-POP Station :
KPOP ROAD SHOP “2Spot”
BEAUTY PLAY “1Spot”
POP MART “1Spot”
KMECCA&WITHMUU “3Spot”
TEMTEM “3Spot”
"K-POP ROAD Station" is an offline space operating in the form of a pop-up lounge, commercial lounge, and shop-in-shop lounge, providing a multifaceted experience platform where fans can directly engage with, participate in, and purchase K-POP-related products and services.
① Pop-up Lounge: An interactive space where fans can directly participate in activities such as live K-POP auditions, star voting, and experiencing artists' personal collections.
② Commercial Lounge: A retail space where fans can purchase K-POP merchandise and artist-branded products on-site.
③ Shop-in-Shop Lounge: A permanent sales zone within Myeongdong’s main commercial area, where fans can easily purchase K-POP goods.
1
Pop-Up Lounge [Exclusive]
2
Commercial Lounge [Exclusive]
3
Shop-in-Shop Lounge [Collaborative]
- 150,000 daily visitors at Myeongdong Theater alone
- The Sacred Place for Representing Korean K-POP Products
- 10 locations including Myeongdong Pop-up & Commercial Lounge
- K-POP products, celebrities, auditions, voting POC (Point of Contact)
- Integrated Sales Lounge for K-brands, Merchandise, and Services
- KPOPROAD certified stores + shop-in-shop products
- Official TikTok & Douyin Live Center
K-STATION Photo Card Donation
Join the global K-pop fan community in sharing your photo cards!
• Donated cards will be displayed at K-STATION.
• They will later be resold to support those in need.
• Show the world the power of K-pop fans to make a difference!
A multi-experience offline platform where fans can experience
K-POP content firsthand, engage in tnteractive activities,
and purchase exclusive merchandise through pop-up,
commercial, and shop-in-shop formats.
K-POP ROAD STATION
Let's K-POP!
Experience it. Enjoy it. Own it.
Everything K-POP - all in one place.