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; K-POP ROAD

‘FAN-IDOL’ Rise Battle

‘FAN-IDOL’ Rise Battle Session

This is a new content format for global K-POP fans,

featuring a program that follows the journey of 16 idol teams as they reveal their hidden potential and grow.

Through competition, growth, and an unprecedented short-form-based operational structure, a new K-POP stage centered around TikTok unfolds.

FAN-IDOL Rise Battle Session
Main Slogan
Key message
Identity

K-POP 

UNVEIL

Rise Session

The cultural code loved by the world

The blossoming of hidden potential

If you're ready,

it's time to rise.

A short and powerful structure that delivers directly to global fans, 

  • An innovative platform where global fans, through a transparent system and without any judges, debut hidden gem-like K-POP stars overseas — based solely on fan voting.
     

  • A global stage where fans turn dreams into reality and write a new chapter in K-POP history together.
     

  • This is a journey where fans and artists share their destiny- the starting point of next-generation entertainment where technology and emotion converge.

  • Fan-led platform: a transparent system where everything is decided by fans, without intervention from judges or production companies.

  • Global solidarity: a community where fans from around the world unite beyond borders with one shared goal.

  • Technological innovation:
    leveraging blockchain to ensure fairness and trust, setting a new standard for the future of K-POP.

  • Emotional connection: forming a deep bond between fans and artists through the journey of debuting and nurturing hidden gem-like K-POP stars on the global stage.

A fast-paced slogan that matches the TikTok vibe.

Focus on growth and awakening rather than competition

The stage is set,

now it's time to shine.

; K-POP ROAD

‘FAN-IDOL’ Rise Battle Compoents

Key components

September

October

November

December

Vote

Rising Sun, Rising Moon Voting

Team Ranking Vote

Two completed videos per team (16 teams in total)

VOD

Live
Streaming

  • A making film showing the process of completing the themed video

  • Includes content filmed by the participants themselves (vlogs, practice room footage, self-cams, etc.)

TikTok Live Streaming by each of the 16 teams

Event

  • A TikTok Live Streaming session featuring all participating artists

FAN Meeting Global Offline POC

  • Tickets will be issued as NFTs (20% will be randomly allocated to voters).

※ Mall : Digital Album, NFT Ticket (Fan Meeting, Concert)

‘FAN-IDOL’ Rise Battle Values and Strategies

; K-POP ROAD

Partnership and Collaboration

TikTok

Influence Network

Artist 회사

Local government

Sponsorship

  • As the official marketing partner, provide an in-platform hashtag challenge (#FanIdolVote2025) and exclusive live streaming
     

  • Maximize global promotion by leveraging the 20% of TikTok’s 1.5 billion users who are K-POP fans

  • Participation of K-POP influencers on TikTok (with over 500K followers)
     

  • Participation of global influencers from over 50 countries (with over 1M followers)
     

  • Voting campaigns and live broadcats will be conducted
     

  • Based on an average of 1 million views per influencer, achieve over 100 million total exposures

  • In collaboration with agencies of the 16 participating artists, exclusive content will be provided on the platform
     

  • Exclusive content will help support the formation of fandoms. 
     

  • After the projects ends, relevant big data will be shared to assist participating agencies in their international marketing efforts.

  • With the participation of local governments, fan meeting and concert venues will be provided, along with tourism-linked promotions.
     

  • The Seoul Metropolitan
    Government attracted 3 million Hallyu (K-wave) tourists in 2023.
     

  • Based on its annual record of 15 million visitors, Jeju Special Self-Governing
    Province contributes to revitalizing the local economy.

  • With sponsor participation, brands will gain exposure to over 100 million international fans.
     

  • Product placement
    (PPL) will maximize visibility of the sponsored products. 
     

  • Increased brand awareness through exposure.
     

  • Direct promotional impact on the target customer base.
     

  • Build a positive brand image associated with K-POP.

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